DVM operates as a CMO-style growth partner for ambitious brands. Four capability pillars, one system, orchestrated by The Profit-First Growth Engine™.
We don't sell services. We sell a stack.
Paid Media drives the traffic.
Conversion Infrastructure captures it.
Creative & Strategy compound it.
Paid Media
The acquisition engine.
“We buy attention. We optimise for profit.”
This is DVM's core. Everything else exists to maximise what paid media produces. We manage the full paid acquisition stack across Meta, Google, and TikTok, end to end.
- Meta Ads: campaign strategy, audience architecture, funnel structure (TOF/MOF/BOF)
- Google Ads: Search, Performance Max, Shopping
- TikTok Ads: spark ads, in-feed, creative-led campaigns
- A/B testing on audiences, offers, and ad formats
- Conversion tracking: Meta Pixel, Conversions API (CAPI), GA4
- Daily campaign monitoring and performance optimisation
- ROAS, CPL, CPA reporting
Creative & Production
The creative is the targeting.
“The creative is the targeting. Bad creative kills good spend.”
The ad itself is the variable that moves results most. This pillar covers everything that goes into the creative, from the first concept to what gets rotated after the data comes in.
- Hook ideation and angle library development
- Static and video ad creative production
- Headlines, copywriting, and offer testing
- Performance-led creative iteration and rotation
- UGC coordination and brief writing
- Brand asset adaptation across platforms
- Creative reporting tied to ROAS
- Continuous testing across creative variants
UGC Marketing is delivered through a partner agency.
Conversion & Infrastructure
Everything between the click and the sale.
“Traffic is worthless without a funnel that converts.”
This covers everything between the ad click and the sale: the website, the landing page, the funnel, the tracking, and the organic discoverability layer underneath it all.
- Custom website design and development
- Conversion-focused landing pages
- Lead magnets and acquisition funnels
- Webinar and live-event funnels
- Email and SMS automation setup
- CMS integration and ongoing maintenance
- Technical SEO + on-page optimisation
- Content SEO strategy
- Core Web Vitals and speed optimisation
AEO + GEO is delivered through a partner agency.
Strategy & Audit
The intelligence layer.
“You can't optimise what you haven't diagnosed.”
This is the intelligence layer. It runs at the start of every engagement and recurs throughout. It's also a standalone offering for brands that need clarity before committing to execution.
- Full paid media account audit (Meta, Google, TikTok)
- Funnel and conversion-tracking audit
- Competitor intelligence / analysis snapshot
- 90-day growth strategy and engine blueprint
- Platform selection: which two platforms to prioritise and why
- KPI framework: ROAS targets, CPL benchmarks, success definitions
- Bi-weekly strategy calls (during active engagements)
- Monthly competitor intelligence reports
All four pillars run on The Engine
Every pillar feeds into the others. The Profit-First Growth Engine™ is what makes the whole thing compound.
Find your fit.
Whether you need the full system or a single project, every engagement starts with a discovery call.